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| "Winners Take All - The 9 Fundamental Rules of High Tech Strategy" is about building a product and a company into a winner. Whether you're a small, medium or large company. Whether you have a product or service. Whether you sell to consumers, enterprise, or governments. If you work in high tech, you owe it to yourself to read this book. Here's a summary from the Table of Contents. Rule 1: Feel The Pain. Then Develop Your Product Business Case: How Craigslist Built a Winner Business Case: How Alphasmart Built a Winner Are you listening to the customer or your own echo? Developing a radical product Rule 2: Focus, Win, Grow, Repeat Business Case: How Symantec Built a Winner How to Focus to Win and Grow Business Case: Google vs. Yahoo! How Texas Instruments won again Rule 3: Add Value Not Features Swatch: Success through simplicity Craigslist: Value is simple Business Case: How Starmine Built a Winner The Way to beat Microsoft Rule 4: Have a Story. Communicate Clearly Entrepreneurial Communication Challenges Telling Stories Business Case: Netflix vs. Blockbuster Positioning, Branding, Word of Mouse Rule 5: It's a Risky World. Sell Confidence! Innovation adoption is Risky Business Case: How Clickability Wins Customer Confidence Rule 6: Convert Champions Not Deals Adoption of Innovations as a Social Process Technology as Magic Critical Mass and Network Effects Business Case: How LinkedIn Built a Winner Finding Your Champions Rule 7: Choose The Right Partners. Manage Them with Clarity Business Case: How F5 Network Partnered to Win What is a Partnership? Partnering for the Right Reasons Successfully Managing Partnerships Rule 8: Design Products and Services That Are Easy to Adopt Business Case: Skype vs. Vonage - How Skype designed a winner Apple's iPod and The Birth of Cool Business Case: How the Apple iPod was Designed to Win How to Accelerate The Adoption of Your Product Rule 9: You're Doing Well. Congratulations. Now Change or Die. Business Case: Apple from Macintosh to iPod From Great to Naught - High Flyers Dropping Like Flies Business Case: IBM Changes to Win Again Why Smart Media Executives Sue Little Girls Why New Zealand Telecom Should Fear eBay |
Tony Seba Book - Winners Take All - 9 Fundamental Rules of High Tech Strategy
| More Praise See what world leaders, CEOs, venture capitalists, and executives are saying about Tony Seba and his work. Click here to see more... |
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Copyright @Tony Seba - 2008 - All Rights reserved
| "What I have learned in your classes and in 'Winners Take All' has been helping me in project after project after project. I recently built a product that already generates $80 Million in annual sales by following most of the rules that you outlined and by sticking with the decision process you recommend." Stoyan Kenderov, Director of Product Strategy, Amdocs |
| "The practical advice in this book is invaluable and timely. This is a book every high tech entrepreneur must own." Bhanu Sharma, Entrepreneur In Residence, Adobe Systems |
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Learn the rules that these fast-growth high tech winners have used to achieve market leadership.
After moving sideways seemingly forever, Symantec suddenly exploded. In the five years to 2004,
Symantec revenues more than tripled, from $592 million in fiscal year 1998 to $1.9 billion in 2004. The
SYMC stock sextupled from the spring of 2000, going from about $10 to just under $60 (after two stock
splits) in late 2004. By then it employed 6,000 people in 38 countries while the company’s market
capitalization was higher than $12.5 billion.
What did Symantec do? They applied Rule 2.
Apple came into a crowded market (MP3 portable music player) and had a hard time making inroads.
Despite Apple's marketing savvy, promotional cool, and creativity the company had never had a category
winner in its long history. In fact, two years after entering the market, the iPod was still moving sideways,
unable to break out of the pack. Then it exploded and never looked back. Apple did something different.
What did Apple do? They applied Rule 8.
LinkedIn was started when there were dozens of competing companies in the online network space. They
quickly broke out of this crowd and became the leader in its category and profitable to boot.
What did LinkedIn do? They applied Rule 6.
StarMine went from idea to great technology and 'neat' (but wrong) product to great product to wild growth,
market leadership and profitability in one of the toughest information technology purchasing climates in a
generation.
What did Starmine do? They applied Rule 3
While Yahoo! expanded in all directions without a clear center they went from the undisputed search
engine leader to a distant follower to Google who left its former partner in the dust while capturing one of
the greatest market opportunities in recent history.
What did Google do? They applied Rule 2.
Both Skype and Vonage built products based on the same Voice-Over-IP (VOIP) open standard. Skype
has been wildly successful the world over while Vonage has bled hundreds of millions of dollars. Skype
achieved a valuation three to four times that of Vonage. Is there an easy framework that you can use to
help you develop an easy-to-adopt product like Skype's?
Yes. Read Chapter 8.
This is a highly readable and practical book. It lays out 9 simple rules as well as dozens of cases and
implementation tools and frameworks inspired by Google, Netflix, Symantec, Apple, Skype, Starmine,
LinkedIn, and other category winners. This is a book for anyone whose livelihood depends on fast-growth
and high-change markets.
After moving sideways seemingly forever, Symantec suddenly exploded. In the five years to 2004,
Symantec revenues more than tripled, from $592 million in fiscal year 1998 to $1.9 billion in 2004. The
SYMC stock sextupled from the spring of 2000, going from about $10 to just under $60 (after two stock
splits) in late 2004. By then it employed 6,000 people in 38 countries while the company’s market
capitalization was higher than $12.5 billion.
What did Symantec do? They applied Rule 2.
Apple came into a crowded market (MP3 portable music player) and had a hard time making inroads.
Despite Apple's marketing savvy, promotional cool, and creativity the company had never had a category
winner in its long history. In fact, two years after entering the market, the iPod was still moving sideways,
unable to break out of the pack. Then it exploded and never looked back. Apple did something different.
What did Apple do? They applied Rule 8.
LinkedIn was started when there were dozens of competing companies in the online network space. They
quickly broke out of this crowd and became the leader in its category and profitable to boot.
What did LinkedIn do? They applied Rule 6.
StarMine went from idea to great technology and 'neat' (but wrong) product to great product to wild growth,
market leadership and profitability in one of the toughest information technology purchasing climates in a
generation.
What did Starmine do? They applied Rule 3
While Yahoo! expanded in all directions without a clear center they went from the undisputed search
engine leader to a distant follower to Google who left its former partner in the dust while capturing one of
the greatest market opportunities in recent history.
What did Google do? They applied Rule 2.
Both Skype and Vonage built products based on the same Voice-Over-IP (VOIP) open standard. Skype
has been wildly successful the world over while Vonage has bled hundreds of millions of dollars. Skype
achieved a valuation three to four times that of Vonage. Is there an easy framework that you can use to
help you develop an easy-to-adopt product like Skype's?
Yes. Read Chapter 8.
This is a highly readable and practical book. It lays out 9 simple rules as well as dozens of cases and
implementation tools and frameworks inspired by Google, Netflix, Symantec, Apple, Skype, Starmine,
LinkedIn, and other category winners. This is a book for anyone whose livelihood depends on fast-growth
and high-change markets.
| "This book is terrific. It delivers practical "I can use this today" frameworks which will help any entrepreneur or executive be more effective." Michael Zimmerman Principal, Technology Venture Partners |
| "This [book] has many applications for projects and products within the world of healthcare and healthcare technology. And of course any of those of you reading this who are thinking about developing new products for sale to the healthcare industry will have to take the marketing rules deeply to heart” Matthew Holt The Health Care Blog |
| "Tony Seba is an unbelievably inspiring and passionate speaker and a terrific lecturer. He has a gift for reducing complex things to their very essence and making them accessible to everyone” Sophie Wawrzyniak, Senior Business Analyst, Williams Sonoma, Inc. |
| Looking for a speaker? Whether it's a group of executives, entrepreneurs, marketing, or engineers, you inspiring, engaging speaker on entrepreneurship, and building winning products and companies. Watch Tony Seba's talk at Google, Inc. Click here to learn more... |
| Listen book 'Winners Take All' he was When Tony Seba published his interviewed in the Entrepreneur Radio PWC Startup Show. Click here to listen to him |
| 'Winners Portfolio' has grown 94+% since April 2005 Do these 9 Rules work? The 'Winners 9 Rules' virtual stock investment portfolio has grown by 94% since April 2005, vs. a 'comparables' portfolio which has grown about 1% and the market which gained about 18%. Furthermore, 10 out of 15 stocks have beat the market and 3 have grown more than 200%... Click here to go to the portfolio page. |