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Tony Seba Professional Training - Turning a technology into a winning product
| More Praise... See what world leaders, CEOs, venture capitalists, and executives are saying about Tony Seba and his work. Click here to see praise. |
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Copyright @Tony Seba - 2008 - All Rights reserved
| "What I have learned in your classes has been helping me in project after project after project. I recently built a product that already generates $80 Million in annual sales by following most of the rules that you outlined and by sticking with the decision process you recommend." - Stoyan Kenderov, Director of Product Strategy, Amdocs |
| "Tony Seba has given us both the strategy and implementation methods we needed to completely transform our business with clarity and confidence." - Richard Gill, CEO, Cyberglue Software Ltd |
| "“Tony Seba is an unbelievably inspiring and passionate speaker and a terrific lecturer. He has a gift for reducing complex things to their very essence and making them accessible to everyone.” - Sophie Wawrzyniak, Senior Business Analyst, Williams Sonoma, Inc. |
| "The best 2-day course I have ever attended!" Alex Van Dijk Sales and Marketing Manager RML Automation |
| "It was without a doubt the most intense and valuable two days of learning that I have ever participated in. I have already started your methods to the challenges our company is facing." - Rory Geoghegan Director of Sales and Marketing ADinstruments Pty Ltd. |
The $80 Million course!
Tony Seba has taught the Strategic Marketing of High Tech Products and Innovations course to hundreds of
entrepreneurs, product managers, marketing managers, engineers, R&D professionals, and create new
products, millions in new revenues, and market winners.
What is this workshop?
The class participant will learn how to systematically analyze an idea, technology, product, or service
and create the best way to turn it into a winning business. The course framework methodically breaks
down the strategy building process so you can learn how to look for an attractive market, how to find the
right customer base, build the right product, how to size the market, how to expand profitably, how to
build the right partnerships, how to price for success, develop the right channels at the right time, how to
position, brand, and promote the product cost-effectively and efficiently.
This course is a must if you are involved with entrepreneurship or new product development or
commercialization.
The course has a workshop orientation: intense, hands-on, and practical. Come with a product in mind
and it will help improve its business possibilities (or find out early why it may only have a limited
market). The course is taught over two full days. A 1-day version is also available.
Who has taken (should take) this workshop?
- CEOs and senior executives of startup companies
- Directors of sales, marketing, and product strategy
- Product, marketing and brand managers
- Business development and sales managers
- R&D managers, senior engineers or engineering managers who need to interface with marketing
- Entrepreneurs starting or running new businesses
- International marketing managers
- Managers who need prioritize research and development projects
They have come from a cross-section of Silicon Valley: Google, Cisco, Yahoo!, Oracle, Microsoft, eBay,
PayPal, NASA, Intel, Juniper, Genentech, Visa, Symantec, HP, and many startup and large companies
around the world.
Mr. Seba also teaches this course in-company to innovative companies like Google and Cisco Systems
and within executive education programs at leading global business schools such as the University of
Auckland Business School.
When should you take this workshop?
- Do you have a 'great' technology or product in a great market - but it has failed to gain traction?
- Are you developing a new product or service?
- Do you need to prioritize technology investments?
- Do you need to identify and capture new profitable markets (but are not sure where to go next)?
- Is your organization planning on expanding internationally?
- Are revenues going sideways or down (instead of up)?
- Is your division rethinking its marketing and product development strategy?
- Are there communication problems between marketing and engineering? Do you want your product
development team to be market savvy?
- Do you need a process to rationalize development investments into technologies with more commercial
potential
- Do you have "too many" technologies and need a framework to get a higher return on innovation?
- You need a refresher course with the latest winning strategies and tactics in high tech?
entrepreneurs, product managers, marketing managers, engineers, R&D professionals, and create new
products, millions in new revenues, and market winners.
What is this workshop?
The class participant will learn how to systematically analyze an idea, technology, product, or service
and create the best way to turn it into a winning business. The course framework methodically breaks
down the strategy building process so you can learn how to look for an attractive market, how to find the
right customer base, build the right product, how to size the market, how to expand profitably, how to
build the right partnerships, how to price for success, develop the right channels at the right time, how to
position, brand, and promote the product cost-effectively and efficiently.
This course is a must if you are involved with entrepreneurship or new product development or
commercialization.
The course has a workshop orientation: intense, hands-on, and practical. Come with a product in mind
and it will help improve its business possibilities (or find out early why it may only have a limited
market). The course is taught over two full days. A 1-day version is also available.
Who has taken (should take) this workshop?
- CEOs and senior executives of startup companies
- Directors of sales, marketing, and product strategy
- Product, marketing and brand managers
- Business development and sales managers
- R&D managers, senior engineers or engineering managers who need to interface with marketing
- Entrepreneurs starting or running new businesses
- International marketing managers
- Managers who need prioritize research and development projects
They have come from a cross-section of Silicon Valley: Google, Cisco, Yahoo!, Oracle, Microsoft, eBay,
PayPal, NASA, Intel, Juniper, Genentech, Visa, Symantec, HP, and many startup and large companies
around the world.
Mr. Seba also teaches this course in-company to innovative companies like Google and Cisco Systems
and within executive education programs at leading global business schools such as the University of
Auckland Business School.
When should you take this workshop?
- Do you have a 'great' technology or product in a great market - but it has failed to gain traction?
- Are you developing a new product or service?
- Do you need to prioritize technology investments?
- Do you need to identify and capture new profitable markets (but are not sure where to go next)?
- Is your organization planning on expanding internationally?
- Are revenues going sideways or down (instead of up)?
- Is your division rethinking its marketing and product development strategy?
- Are there communication problems between marketing and engineering? Do you want your product
development team to be market savvy?
- Do you need a process to rationalize development investments into technologies with more commercial
potential
- Do you have "too many" technologies and need a framework to get a higher return on innovation?
- You need a refresher course with the latest winning strategies and tactics in high tech?
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| Other Workshops: - "Strategic Marketing of High Technology Products and Innovations" - "Business and Revenue Model Innovation" -"Finance for Entrepreneurs, Marketing, and Engineering" Participating Companies List |
| Sample schedule (for a 2-day workshop): |
| MarketingTalks@Google Tony Seba was the Inaugural MarketingTalks@Google speaker at Google's Headquarters (Mountain View, CA) - Nov 15, 2007 Watch the video on YouTube. |
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| Participating Companies Many of the world's leading organizations (Google, Microsoft, Yahoo!, Cisco, Intel, HP, Oracle...) have been represented in Tony Seba's classes. Make sure yours participates in an upcoming program. Click here to see a partial company list |
| Strategic Marketing of High Tech Products and Innovations |
| ""I learned so many great insights from this class! I also had a fantastic time working on our strategic marketing plan! I'm glad I took it and I highly recommend it to all my colleagues. Thank you so much for the wonderful experience." - Amy Do, Google, Inc. |
| "“I really liked the fact that, with some swift penmanship and open eyes, I could rough out the strategic marketing plan for our new robotics product right there in the class as you taught it.” - Glen Slater, CEO, INRO |