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Tony Seba Finance for Entrepreneurs, Marketing, and Engineers - Course Description
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Copyright @Tony Seba - 2008 - All Rights reserved
Why this workshop?
Do you feel that ROI has turned into just another meaningless marketing buzzword? Do you feel
engineers or marketers can't reliably build a capital budget or prioritize investments? Are you an
intrapreneur or entrepreneur ready to raise funds from angel investors, venture capital funds or your
company's CFO?
What is the goal of this workshop?
The goal of this course is to give entrepreneurs, engineers, and marketing managers the core
knowledge, language and tools of finance to:
Participants learn key concepts in finance such as cash budgeting, capital budgeting, time value of
money, discounted cash flow analysis, break-even analysis, sensitivity analysis, scenario analysis,
ROI, NPV, IRR, payback, management options, and growth models.
Who has taken this workshop?
- Product, marketing and brand managers
- Directors of marketing, sales, research, and development
- Engineering managers, project managers, product managers, and senior engineers
- Entrepreneurs and executives of startup and growing businesses
- Entrepreneurs-in-residence
Hundreds of entrepreneurs, marketing managers and engineers have taken this course and have found
it invaluable to improve their careers and organizations. They have come from a cross-section of
Silicon Valley: Google, Yahoo!, Oracle, Microsoft, eBay, PayPal, NASA, Intel, Cisco, Juniper, Genentech,
Visa, Symantec, McAfee, HP, and many other startup and large companies.
Do you feel that ROI has turned into just another meaningless marketing buzzword? Do you feel
engineers or marketers can't reliably build a capital budget or prioritize investments? Are you an
intrapreneur or entrepreneur ready to raise funds from angel investors, venture capital funds or your
company's CFO?
What is the goal of this workshop?
The goal of this course is to give entrepreneurs, engineers, and marketing managers the core
knowledge, language and tools of finance to:
- Build cash budgets and capital budgets for business planning
- Make powerful, value-driven product and marketing strategy decisions
- Understand the CFO, CEO, and investor perspectives when evaluating new projects or deals.
- Prepare to raise funds for entrepreneurs and new product commercialization
Participants learn key concepts in finance such as cash budgeting, capital budgeting, time value of
money, discounted cash flow analysis, break-even analysis, sensitivity analysis, scenario analysis,
ROI, NPV, IRR, payback, management options, and growth models.
Who has taken this workshop?
- Product, marketing and brand managers
- Directors of marketing, sales, research, and development
- Engineering managers, project managers, product managers, and senior engineers
- Entrepreneurs and executives of startup and growing businesses
- Entrepreneurs-in-residence
Hundreds of entrepreneurs, marketing managers and engineers have taken this course and have found
it invaluable to improve their careers and organizations. They have come from a cross-section of
Silicon Valley: Google, Yahoo!, Oracle, Microsoft, eBay, PayPal, NASA, Intel, Cisco, Juniper, Genentech,
Visa, Symantec, McAfee, HP, and many other startup and large companies.
| Other Workshops: - "Strategic Marketing of High Technology Products and Innovations" - "Business and Revenue Model Innovation" -"Finance for Entrepreneurs, Marketing, and Engineering" Participating Companies List |
| Sample schedule (for a 2-day workshop): |
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| "Taking this class changed my career. It made corporate finance easier and dramatically improved my business planning. - Andrew Mitchell |
| "It was excellent. I had written successful business plans before. However, the in-depth analysis of each step and topic improved my marketing planning dramatically." -Ellie Ay, Product Marketing Manager, Avaya |
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| Looking for a speaker? Whether it's a group of executives, entrepreneurs, marketing, or engineers, you inspiring, engaging speaker on successful innovation, entrepreneurship, and building winning products and companies. Watch Tony Seba's talk at Google, Inc. Click here to learn more... |
| MarketingTalks@Google Tony Seba was the Inaugural MarketingTalks@Google speaker Watch the video |
| "“Tony Seba is an unbelievably inspiring and passionate speaker and a terrific lecturer. He has a gift for reducing complex things to their very essence and making them accessible to everyone.” - Sophie Wawrzyniak, Senior Business Analyst, Williams Sonoma, Inc. |
| 'Winners Portfolio' has grown 94+% since April 2005 Do these 9 Rules work? The 'Winners 9 Rules' virtual stock investment portfolio has grown by 94% since April 2005, vs. a 'comparables' portfolio which has grown about 1% and the market which gained about 18%. Furthermore, 10 out of 15 stocks have beat the market and 3 have grown more than 200%... Click here to go to the portfolio page. |
| When should you take this workshop? - If you need to analyze and prioritize product development projects - If you need to analyze and prioritize market entry or market expansion options - If you want your marketing organization to understand how to perform a real customer ROI analysis - If you just want to infuse your marketing and engineering organizations with a financial bottom- line value-driven orientation - If you are getting ready to raise funds (internally or in the market) or have your product development project approved and need to understand CFO and investor perspectives. - If you are going to market with a new product and need to understand what the real financial value (ROI, payback, IRR, etc) of your product is. |