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Tony Seba Business and Revenue Models Innovation - Course Description
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| "“Tony Seba is an unbelievably inspiring and passionate speaker and a terrific lecturer. He has a gift for reducing complex things to their very essence and making them accessible to everyone.” Sophie Wawrzyniak, Senior Business Analyst, Williams Sonoma, Inc. |
Why this course?
Business and revenue models are probably the least understood aspect of modern
business strategy. Ask one hundred executives what a business model is and you'll get for
business managers and entrepreneurs today - as important as product innovation in
creating new products and services and sustainable competitive advantage. The web has
given rise to new business models that have allowed companies such as Google, Skype,
LinkedIn, Salesforce, Craigslist and Apple to rapidly build scalable and profitable
franchises. The competition (Yahoo!, Vonage, Sony, etc) who did not get it, have lost
billions in revenues and market capitalization.
Managers need to understand how to move beyond traditional strategy making and into
new ways of thinking. How does a hardware company decide to enter an on-demand new
company enter a traditional industry (such as car rental, book publishing, or telephony)
and win? A powerful to do this successfully is through business model innovation.
What is this course?
Based on Tony Seba's eponymous course at Stanford University, this course looks at
conceptual and practical frameworks for understanding business and revenue models. We
will study the value creation, value capture, value chain, value migration, strategic
choices, profit engines, opportunity creation, and more. We look at dozens of different
revenue models, break down their components, and survey many possible revenue
streams that can be added to a business model. We then present a scenario analysis tool
in order to simulate how the business might evolve under different scenarios. We look at
real-life cases of how companies developed products and services that were innovative both
from the business modeling and product development perspectives.
Note: this is not a spreadsheet modeling or a financial engineering course. This is a new
way of thinking about how to create new business and revenue models as well as
understanding, refining, and improving revenue models.
The course has a workshop orientation: intense, hands-on, and practical. Come with a
product, service, or technology in mind and learn the many possibilities for creating new
businesses and new revenue streams. The course is taught over two full days.
Who has taken (should take) this workshop?
- CEOs and senior executives of startup companies
- Product managers or marketing managers looking to develop new products or create new
sources of revenues for existing products and services
- R&D managers who need to rationalize development investments into technologies with
more commercial potential
- Senior engineers or engineering managers who need to design and build new products
that are easier to adopt
- Entrepreneurs starting or running new businesses
When should you take this workshop?
- Are you under attack by new web-based products and services?
- Are you creating a new product and want to fully leverage the Internet?
- Are you in an expansion phase but need to prioritize investments?
- Do you have a 'great' technology or product in a great market - but it has failed to gain
market traction?
- Are you developing a new product or service?
- Do you need to find new revenue sources for existing products?
- Do you need to identify and capture new markets (but are not sure where to go next)?
Business and revenue models are probably the least understood aspect of modern
business strategy. Ask one hundred executives what a business model is and you'll get for
business managers and entrepreneurs today - as important as product innovation in
creating new products and services and sustainable competitive advantage. The web has
given rise to new business models that have allowed companies such as Google, Skype,
LinkedIn, Salesforce, Craigslist and Apple to rapidly build scalable and profitable
franchises. The competition (Yahoo!, Vonage, Sony, etc) who did not get it, have lost
billions in revenues and market capitalization.
Managers need to understand how to move beyond traditional strategy making and into
new ways of thinking. How does a hardware company decide to enter an on-demand new
company enter a traditional industry (such as car rental, book publishing, or telephony)
and win? A powerful to do this successfully is through business model innovation.
What is this course?
Based on Tony Seba's eponymous course at Stanford University, this course looks at
conceptual and practical frameworks for understanding business and revenue models. We
will study the value creation, value capture, value chain, value migration, strategic
choices, profit engines, opportunity creation, and more. We look at dozens of different
revenue models, break down their components, and survey many possible revenue
streams that can be added to a business model. We then present a scenario analysis tool
in order to simulate how the business might evolve under different scenarios. We look at
real-life cases of how companies developed products and services that were innovative both
from the business modeling and product development perspectives.
Note: this is not a spreadsheet modeling or a financial engineering course. This is a new
way of thinking about how to create new business and revenue models as well as
understanding, refining, and improving revenue models.
The course has a workshop orientation: intense, hands-on, and practical. Come with a
product, service, or technology in mind and learn the many possibilities for creating new
businesses and new revenue streams. The course is taught over two full days.
Who has taken (should take) this workshop?
- CEOs and senior executives of startup companies
- Product managers or marketing managers looking to develop new products or create new
sources of revenues for existing products and services
- R&D managers who need to rationalize development investments into technologies with
more commercial potential
- Senior engineers or engineering managers who need to design and build new products
that are easier to adopt
- Entrepreneurs starting or running new businesses
When should you take this workshop?
- Are you under attack by new web-based products and services?
- Are you creating a new product and want to fully leverage the Internet?
- Are you in an expansion phase but need to prioritize investments?
- Do you have a 'great' technology or product in a great market - but it has failed to gain
market traction?
- Are you developing a new product or service?
- Do you need to find new revenue sources for existing products?
- Do you need to identify and capture new markets (but are not sure where to go next)?
| Other Workshops: - "Strategic Marketing of High Technology Products and Innovations" - "Business and Revenue Model Innovation" -"Finance for Entrepreneurs, Marketing, and Engineering" Participating Companies List |
| Sample schedule (for a 2-day workshop): |
| Looking for a speaker? Whether it's a group of executives, entrepreneurs, marketing, or engineers, you should meet Tony Seba - an inspiring, engaging speaker on successful innovation, entrepreneurship, and building winning products and companies. Watch Tony Seba's talk at Google, Inc. Click here to learn more... |
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